PAUL & JOE

BRAND STORY



Sophie Mechaly

“It’s about having fun. I don’t ask for advice, I just have things I love.” 


Cosmetics that convey perfectly the Parisian philosophy of enjoying life
Thoroughly enjoying life, valuing every moment – that is the philosophy of Parisians and of Sophie Mechaly herself.
PAUL& JOE BEAUTE projects a lifestyle that brims over with a sense of happiness and well-being.


FUN-LOVING
I like what I like.
I’m full of curiosity.
I’m free-spirited.

SPARKLING
I sparkle.
I have an aura that people find compelling.
I’m active and attractive.

INDIVIDUAL
I have my own style.
I’m gentle and unassuming.
I’m elegant and refined.




A hedonistic, passionate & sophisticated woman.

       Who is the ‘PAUL & JOE Women’? Women who are totally self aware and fuelled by an inner confidence.
Women who are brimming with so much determination to enjoy life that they may seem a little hedonistic.
She is savvy, stylish, and not afraid to address her needs and desires.
Women who have these qualities, and at the same time project charm, passion and compassion. These are the women PAUL & JOE is made for.
It is a perfect description of creator Sophie Mechaly herself.
The radiance that emanates from her has the power to envelop all around her in happiness.

 
PRODUCT

“Creamy Moisture” and healthy glowing “Radiance”


<Creamy Moisture>
In order to give skin healthy “luminosity” that looks as if it is glowing from within, PAUL & JOE focuses on creating deep, delectable moisture.
Gentle and sensuous to the touch, our products not only supply ample hydration, but they also contain effective quantities of carefully selected,
flower-based moisturizing ingredients that hold that moisture in place all day. PAUL & JOE cosmetics apply smoothly with a velvety texture
that’s luxurious and creamy, infusing skin with an abundance of moisture, leaving it so soft it seems to glow from within.

<Radiance>
In order to draw out one’s natural skin color at its most radiant and to give that special inner glow
we added generous amounts of our exclusive “SECRET D’OR”- champagne gold frost.
It creates the natural luminosity that gives the skin a gentle but sexy luminescence.





“RETRO-MODERN”

The PAUL & JOE packaging is a real pleasure for those who are passionate about tactile, beautiful things.
It is the embodiment of the retro modern chic that Sophie Mechaly loves.
The packaging conjures up a scene of luxury and refinement that’s perfect for the PAUL & JOE women.
Not only does it visibly embody our products’ excellent quality and dependability, but each piece of packaging has its own personality,
ensuring your dressing table convey an air of sophisticated fun and well- being.


“Collection Sparkles”

PAUL & JOE’s Limited Edition “Collection Sparkles” items, come our every season in unique packaging
that is decorated with the signature pattern from that season’s fashion line. The charming coordination achieved by linking cosmetic items
with the clothing collection, plus the more delightful, adventurous array of colour unique to these limited edition items,
assert the brand’s irrepressible creativity.




 NOW OPEN

at 1st floor, Central Plaza Ladprao and Central Plaza Pinklao
News & Activities
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2017 Spring Creation

สัมผัสความเย้ายวนที่จะทำให้ผู้หญิงทุกคนตกหลุมรัก... ใหม่! 2017 Spring Creation สีสันแห่งฤดูใบไม้ผลิที่ได้แรงบันดาลใจจากสีชมพูแห่งความรักแสนหวาน

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PAUL & JOE SKINCARE

จากสิ่งล้ำค่าในแถบเมดิเตอร์เรเนียน เราจึงได้ผลิตภัณฑ์
Skin Care ใหม่จาก PAUL & JOE BEAUTE

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2016 Holiday Creation

PAUL & JOE ขอแนะนำเมคอัพ ลุค สำหรับเทศกาลแห่งการเฉลิมฉลอง ด้วย 2016 Holiday Creation

Promotions
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2016 Holiday Promotion

Promotion พิเศษสุด สำหรับเทศกาลแห่งการให้และเฉลิมฉลอง พบกับชุดของขวัญลิมิเต็ดได้แล้ววันนี้ที่เคาน์เตอร์ PAUL & JOE สาขาเซ็นทรัล ลาดพร้าว และปิ่นเกล้า

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PAUL & JOE Christmas Gift

พบกับโปรโมชั่นพิเศษต้อนรับเทศกาลคริสต์มาสจาก PAUL & JOE

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PAUL & JOE BEAUTE GRAND OPENING

ร่วมฉลองการเปิดเคาน์เตอร์แห่งแรกในประเทศไทย ลูกค้า 100 ท่านแรก รับสิทธิพิเศษมากมาย