DEMI Launches SUMMER BAR, Delivering a Refreshing Cooling Sensation and Daily Hair Nourishment

September 23, 2026

DEMI HAIR CARE SCIENCE, a premium Japanese hair care brand under OCC Group, renowned for its innovative hair care technologies, introduces SUMMER BAR, a new collection designed to deliver a refreshing cooling sensation while caring for the hair and scalp.

The collection features three products: SUMMER BAR SHAMPOO (Cooling Level 10), offering an ultimate cooling sensation while deeply cleansing the hair and scalp to remove dirt and product buildup, priced at THB 450 (250 ml); SUMMER SHAMPOO (Cooling Level 7), enriched with Pearl Protein and fruit extracts to replenish moisture, leaving hair soft and lightweight, priced at THB 450 (250 ml); and SUMMER BAR TREATMENT (Cooling Level 6), a cooling hair treatment infused with lychee flower extract to help restore dry, damaged hair, leaving it silky, smooth, and manageable, priced at THB 750 (250 g).

Shop now on Shopee: Demi Hair Care and at www.occlife.com .